Pune based Muhurtmaza, an online puja booking service has raised an undisclosed amount of seed funding from a US based HNI investor. Muhurtmaza currently operates in Pune, Bengaluru and Hyderabad among a few other cities, and will focus on increasing consumer awareness and strengthening its supply chain over the next few months using this funding round. As per the company they are the first company in this space to have received funding so far.
On Muhurtmaza customers can book a priest online, depending on specific rituals and samagri required to conduct the ritual. Sowale told Pixr8 “We currently have 300 pandits on our platform and the plan is to scale this up to 600 by January”.
According to various estimates, this market segment is pegged at about $30bn and is almost entirely unorganized. Startups like this function as a marketplace, connecting customers to priests and pandits depending on the kind of ritual that needs to be performed.
Sowale said that the company has set up various partnerships to drive awareness and bookings on its platforms, through marriage halls and large societies. In Pune, it has tied up with a few builders on their upcoming projects.