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4 Ways to Keep Your Team Creatively Inspired

3Dec By No Comments

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4 Ways to Keep Your Team Creatively Inspired

One of the biggest challenges chief marketing officers face is ensuring that their teams continue to deliver fresh thinking for their brand. Though many brands lean heavily on agency partners to produce great creative output, this skill should never be entirely outsourced. Related: 5 Key Tips For Starting A Small Business Even if the extent of the creative skill you want your brand manager to exhibit consists simply of recognizing great creative when it presents itself, this individual may be ill equipped to do so if he or she doesn't regularly flex those muscles. Depending on the size of your team or company culture, one or more of the strategies described below could help shake things up at your company and set your team on a path to greater creative thinking. (more…)...

7 Signs You’re Meant to Be an Entrepreneur – Dan Scalco

2Dec By No Comments

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7 Signs You’re Meant to Be an Entrepreneur – Dan Scalco

Being your own boss is not for everyone. While entrepreneurship comes with freedom and flexibility, there is also a great deal of responsibility and an even greater need for discipline. Curious as to whether or not you would cut it as an entrepreneur? Here are seven telltale signs: 1. You’re a self-starter. Taking initiative is crucial in entrepreneurship. No one is standing over your shoulder telling you to get things done. Vacation days don’t require a written request. There’s nowhere to clock in or out. Without extreme self-control and natural drive, work can fall to second to the many distractions of life. A good indication that you’re a self-starter is your past involvement with groups or causes that didn’t provide you any monetary gain. In college, did you start an ...

9 Ways Small Businesses Can Be Big on Google

30Nov By No Comments

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9 Ways Small Businesses Can Be Big on Google

Having trouble getting your small business site to rank in the search engines? Not even sure where to start? This post will provide you with 9 simple hacks to ensure your site is properly optimized and starts ranking as soon as possible. These hacks have helped me to go from a startup to having millions of online visitors to my site each month in less than a year. If you're an e-commerce or local business, make sure to stick around to the end of the post. I've included some special hacks just for you! 1. Add customer reviews and ratings to each product you sell. These benefit you on a few different levels: they're great for user experience, they tend to increase conversion rates, and they're the type of supplementary content Google loves to see and reward by way of higher ranking...

Growth hack of my product launch on Reddit – Misbah Ashraf

19Nov By No Comments

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Growth hack of my product launch on Reddit – Misbah Ashraf

For all those who don’t know me, Currently, I am leading the Product and Growth for Keygo.me. It is a part of Hatcher & I’ve been dedicatedly working towards decoding the growth hack models for startups. Starting with PR and launch platforms, I’ve learned myself a few things so let's get into what I know about Reddit. After launching hackr.io, Me and Gaurav were figuring out the ways of getting the first set of users to validate the product. We have launched it on Product Hunt and got massive support from Product Hunt community. (more…)

5 Ways to Grow Your Startup by Focusing on Mindshare- John Ruhlin

7Nov By No Comments

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5 Ways to Grow Your Startup by Focusing on Mindshare- John Ruhlin

While growing your startup, metrics serve as your markers for success. When you can command a sizable market share, you know you’ve made it. Right? Not exactly. Many entrepreneurs fall for this flawed thinking and get distracted from the metrics that really matter. To build an amazing business, you may only need 100 of the right people to know and love you. If you can grow to become a $10 million company with 20 percent net to the bottom line, who cares if you’re only reaching 1 percent of the market? Instead, you need to refocus your thinking on staying top of mind with those 100 key relationships -- or gaining mindshare. Often, this is when companies really take off. Prioritizing mindshare over market share doesn’t mean you have to ditch your metrics mentality. Mindshare focuses...

If You’re Not Buying What You’re Selling, You’re in Big Trouble- John Brubaker

5Nov By No Comments

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If You’re Not Buying What You’re Selling, You’re in Big Trouble- John Brubaker

Outdoor and fitness goods retail chain REI recently made an announcement that it would be closing stores on Black Friday. You should do the same. I’m not talking about closing your store. What I’m referring to is believing so strongly in what you do that you actually live it. While many believe that REI closing all 76 of its stores on Black Friday may be a lost revenue opportunity, I would say that REI's OptOutside initiative shows the world how fearlessly unapologetic and authentic the company is. This move will create new customers, cement more intense loyalty among existing customers and just may spark a crusade to reel in some of the insanity that is Black Friday shopping. This all begs the question: Do you practice what you preach? The other day a colleague asked me, "What is th...

26Oct By No Comments

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How to prioritize your business ideas?

Today, businesses work in a very fragile and unstable environment. Consumers’ preferences and expectations are continuously evolving. Some corporate leaders often argue that it is lack of new ideas that hinder successful tapping of the marketing needs. However, looking at the growing competition and the pace at which startups are expanding, it is clear that there is no dearth of ideas, merely the inability to prioritize and organize them. Study and plan While we look out and get inspired to do something new, we need to relax and remember the old school theory of research and planning. Analysing assumptions, forming hypothesis and developing arguments will never go out of fashion, and this is what will bring in a spate of fresh new ideas. (more…)

The 4 Pillars of Better Leadership- Gabriel Bristol

21Oct By No Comments

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The 4 Pillars of Better Leadership- Gabriel Bristol

According to the U.S. Small Business Association, nearly 540,000 new small businesses start each month. While half of these new ventures will celebrate a five-year anniversary, 70 percent of them will fail within 10 years. While much has been made about a difficult economy over the last eight years, the fact is most businesses fail not because of a poor business climate or complicated external market forces. They fail because of poor internal leadership. That might seem harsh, but it’s also the reality of business. With over half a million new ventures starting up each month, it stands to reason that not all of them are going to have good leaders, much less great ones. When entrepreneurs or CEOs turn to me for advice on concrete steps they can take to improve their leadership skil...

12 Tips to get hired by Startup- Infographic

17Oct By No Comments

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12 Tips to get hired by Startup- Infographic

What? You actually want to find a startup job? What with the mythology of startup jobs having low pay, long hours, and high risk? If so, good for you, and good luck to you. I tend to lean towards starting your own, but startup experience first is also a good idea. And with a small company, especially a startup, you get to see the whole thing, not just one small piece of a very large organization. (more…)

5 Key Tips For Starting A Small Business – Manpreet

15Oct By No Comments

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5 Key Tips For Starting A Small Business – Manpreet

Are you planning to start a small business? Are you struggling to find a mentor who could warn you about everything that could go wrong or everything that you must be careful for. Worry no more! I would love to help you with small business advice and this is one such post where I am going to list 5 key tips for starting a small business from the very founder of this blog. This is because when it comes to running a small business, I am still in the learning phase while Navneet is an expert in it. So, his advice is the one you really want. Not mine. (more…)

Skyrocket your start-up with clever PR – Catriona Pollard

15Oct By No Comments

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Skyrocket your start-up with clever PR – Catriona Pollard

Whether you’re in the middle of developing a game-changing app, a new must-have product or savvy service, if you’re in start-up phase, chances are you’re operating on a very lean budget. So how can you build the profile of your fledgling brand when your budget is so tight? You guessed it. The media! It’s the quickest way to gain visibility and build reputation. The right kind of visibility is crucial to attracting funding, investors and new customers. This is where strategic PR fits in. It’s free and has a high return on investment and considerably more credibility than paid advertising. (more…)

9 Things I Wish I Knew Before Starting My First Startup- Neil Patel

11Oct By No Comments

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9 Things I Wish I Knew Before Starting My First Startup- Neil Patel

Lesson #1: Investors love to make excuses on why they don’t want to invest When we first started pitching Crazy Egg, no investor would write us a check. It wasn’t their fault as my co-founder and I sucked at pitching. They all had different reasons why they didn’t want to invest. After getting over 20 “No’s” from investors, I realized something was off. Each one would sugarcoat the “No” and tell it to you in a way that would make them come off nice. (more…)