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BLOGS

May 25th, 2015 I am a freelance theatre publicist, and I often get asked “what’s the difference between marketing and publicity?” so I thought I’d write a post on it. Marketing has a much larger reach. Marketing includes anything to do with your brand. I can hear you now: “I’m an artist. I paint. I don’t have a brand.” But I...
BLOGS

April 1st, 2015 It is quite common for the founders to split equity in their company early on in the process and an even-split is the common scenario seen in most of them. Every startup in the world faces "ups and downs" due to equity sharing issues. One thing which creates a big difference between good Startups and ordinary Startups in this...
BLOGS

March 2nd, 2015 About - James Altucher is an American hedge fund manager, entrepreneur, bestselling author, podcaster, Blogger, author, social media and investor. He has founded or cofounded over 20 companies, including Reset Inc. and StockPickr and claims to have failed at 17 of them. He has published 11 books, and is a frequent...
BLOGS

December 31st, 2014 With over 243 billion Internet users and 14% growth in 2014, India not only makes the third largest user base in the world but also drove dramatic revolution in business practices and economy. When it comes down to the business world, startups are the closest entities that can benefit the most from this bustling impact of online...
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