Monday, June 24

Vodafone Idea Launches a New Safety Service for Women

With the increasing need for the safety of women in India, Vodafone Idea has launched a new mobile-based safety service called ‘Vodafone Sakhi’ for women. This service will include features such as emergency alerts, emergency balance and private number recharge.

These features will be available for the women customers using Vodafone pre-paid services across the country. This particular service would work across smartphones and feature-phones even without any balance or mobile internet.

“India has over a billion mobile connections and almost half of our population is women. Yet, less than 18% of mobile subscribers are women. Further, most women have access to only feature-phones and basic mobile phones. This large gap in mobile access and usage also conveys a lost opportunity to connect and empower more women,” said Avneesh Khosla, Associate Director – Consumer Business, Vodafone Idea.



With this new safety service Vodafone Sakhi, the company is aiming to take forward the long-term commitment of driving inclusion and addressing real societal problems. They aim to connect deeply with the women consumers and compel each one of them to participate in this movement to bring a change.