Chinese smartphone Company OnePlus recently announced that it is all set to launch three new offline retail stores with an aim to expand its footprint in India.
OnePlus has built its business around the online-exclusive model. The company had launched an offline store in Bengaluru last year, and has announced that it is adding three more stores on 28th July 2018 in,
The stores will be open in 4th Block, Jayanagar in Bengaluru, Central Mall in Mumbai, and South City Mall in Kolkata.
This move has been taken to allow the company’s users get better access to offline stores and service centres in order to enhance the customer experience in the country.
The company has also opened a registration page and it will offer assured gifts on the purchase. In a released statement, OnePlus confirmed that registered customers will be eligible for exclusive OnePlus goodies on the purchase.
The company plans to give first 100 customers at the store free OnePlus 6 Marvel Avengers Iron Man Case, and free OnePlus branded T-Shirts. All students also stand a chance to win a OnePlus Back-to-School kit on the purchase, and customers who bring a friend to the store will be eligible for free OnePlus 5 or OnePlus 5T accessories.
“With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefers touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand,” said Vikas Agarwal, General Manager, OnePlus India.
During the first quarter of 2018, OnePlus registered 192 percent growth. OnePlus is one of the most admired smartphone brands in the premium segment, the company recently launched OnePlus 6 which could emerge as the new favourite among those buying premium smartphones. The company’s last flagship, OnePlus 5T, was the best-selling smartphone during the first quarter of 2017.
OnePlus considers Indian market as one of the biggest contributors for its company, with an aim to expand its offline footprint in the country. The company is focusing on increasing offline touchpoints with consumers through offline stores, service centres and pop-ups, it also looks to improve customer experience by giving them a first-hand opportunity to use the device before purchase.