Sunday, March 3

WeWork Coworking Acquisitions & Its Growth

WeWork, the famous co-working space provider was founded in 2010 when it opened two offices in New York. The purpose of the company was to provide workspaces to companies and people where they could expand together. They are also reknown for giving their locations a design face-lift and providing their client-base with dynamic environments that is meant to boost creativity, focus and facilitate connections. Their aim when they opened their first office was to humanize work by making CEOs help each other grow their respective businesses, and provide offices as comfortable as the employees’ home.

WeWork-Co-Working-Space
A WeWork Office

Eight years since its inception, the company is now present in 56 cities and 18 different countries. Indeed, the company grew very quickly. They opened two locations in 2010 and doubled that amount in 2011. By the time 2014 arrived, they already possessed around 23 spaces in eight cities. They expanded hugely in the last 3 years by opening 55 locations in 2015, 111 locations in 2016 and 178 locations in 2017 (up to November 2017). The most recent cities they stepped in include Beijing, Mumbai and Haifa in Israel.

Their rapid expansion comes also thanks to the huge amount of funding they raised over their years of activity. In almost 8 years of activity, the firm has raised over $9 billion in funding series as its operations grabbed the attention and interest of several investors. The most recent funding they raised came in August 2017 when it received an astronomical $4.4 Billion from Japanese giant SoftBank whose CEO, Masayoshi Son, advised WeWork founder Adam Neumann to grow his company “10 times bigger than your original plan”.

Masayoshi Son, Softbank CEO told WeWork to grow 10 times bigger the original plan

And the company did so by going on an acquisition extravaganza, clocking 6 acquisitions in 8 months which averages to around one acquisition every one and a half months. While the occurrence of acquisitions is quite surprising, the most astounding element of this rapid pace of acquisitions is that some of the deals concern companies that operate out of WeWork’s business sector of renting out work space. Some ranged from education tech to apps for construction workers. Prior to the SoftBank $4.4 Bn funding, WeWork had also acquired two companies in March 2016 and August 2015.

Here is a list of their shopping spree since June 2017.

  • Fieldlens (June 2017) – A mobile apps designed to facilitate communication for construction workers.
  • Spacemob (August 2017) – A Singaporean co-working company which WeWork soon fueled $500 Mn to expand the operations of the company in Southeast Asia and South Korea.
  • Unomy (August 2017) – An Israel-based sales and marketing platform tech company which according to the company’s website shut down services since September 2017.
  • Flatiron School (October 2017) – Manhattan based private coding academy which specialize in providing an engineering program in 15 weeks. Since acquiring the firm, WeWork helped the company open a new school in Brooklyn, which offers students no tuition upfront, but a repayment plan.
  • Meetup (November 2017) – A website that encourages its users to “get people off the internet” and help individuals with similar interests to meet up in real life and spend time together. WeWork bought out the company for around $200 Mn and with the intention of using its website “to bring people together around the things that matter most to them.”
  • Conductor (March 2018) – A digital marketing and advertising company meant to add to the services WeWork offers outside the office space business but will run Conductor in a second line of business to make it available for non-WeWork members.
WeWork Per Year Acquisitions

While the acquisition of Spacemob might still make sense for the multi-billion dollar company, its investment in Flatiron School and Meetup did raise some concerned eyebrows. However, it looks like WeWork is trying to perform a vertical integration through these acquisitions. Vertical integration is the wish of a company to obtain its very own supply chain because it secures the supplies needed by the firm in producing its own product and the market needed to sell its product. While experts do assert that vertical integration is mandatory for survival, others argue that excessive vertical integration can cause corporate failure, even to big companies.

Upon critics of the Conductor acquisition, CEO of Conductor, Seth Besmertnik released a statement justifying the acquisition of its company by WeWork.

“Why would a co-working giant buy a company that’s best known for search engine optimization? We’re going to be building a marketing cloud to go after the enterprise market.”

However, while it is strange that a co-working company is moving into the production of software services, it is also strange that WeWork received a $4.4 Bn investment from SoftBank and consequently boast a valuation of $20 billion, however big the company is. On the other hand, unlike other startups, WeWork is valued based on its potential in growing the company even further while other companies are valued according to their current revenues.

Experts such as Kathleen Smith – principal at Renaissance Capital described the acquisition splurge for a company trying to sustain its revenue and quickly scale as common. “It’s trying to acquire operations that will enhance their infrastructure and get more use out of it. I think this is an effort to build a more substantial company that can get to the point of going public,” she said.

Indeed, WeWork CEO and cofounder Adam Neumann did share that the company was generating over $1 billion of revenues annually and confirmed its plans of going public.

In conclusion, we can state that while no startup an assured thing, even those as highly capitalized as WeWork. New companies with big ambitions are always taking risks when investing, but the risks might pay off in the end. It is all in WeWork’s hands to prove the whole world that its M&A strategy will bring the company forward rather than backward.