When Paper Magazine said that Kim Kardashian was out to break the Internet, maybe they weren’t wrong?
Kardashian’s emoji app, Kimoji, debuted in the Apple App Store Monday to great fanfare. Currently, it is the top paid app (knockingMinecraft: Pocket Edition off the pole position). Kimoji is also the App Store’s no. 11 highest-grossing app, generating more revenue currently than much-advertised games Boom Beach and Mobile Strike.
The app — which features emoji of Kim’s most famous assets, as well as food and makeup — apparently caused an interruption in the App Store. While the app is very popular, it currently has only a 2-star rating.
In a Facebook post and stream of tweets, she apologized to fans and followers about the App Store error.
Apple, I’m so sorry I broke your App Store!!!
— Kim Kardashian West (@KimKardashian) December 21, 2015
We worked so hard on this app & we know there are some issues due to the massive downloads that the whole tech team is so working on!
— Kim Kardashian West (@KimKardashian) December 21, 2015
Ahhhhhhhh I still can’t believe we broke the entire App Store!!!! #KIMOJI
— Kim Kardashian West (@KimKardashian) December 21, 2015
However, experts feel that Kardashian did not really “break the App Store.” Rahul Joshi, managing director of The App Geeks, told BBC that it’s not unusual for the App Store to go down periodically:
I’ve had a look at the usual third party App Store monitoring websites and they’ve not reported anything that would [back up] her claims. It’s probably a bit of hype.