Online travel booking platform Goibobo has reportedly introduced a new feature which is a WhatsApp integrated solution that allows the users to sign-in to Goibibo on the mobile web through WhatsApp.
This is first-of-its-kind Whatsapp login authentication, and the users can log in without needing to remember the password, entering the OTP (one-time password) or mobile number, making it a convenient and hassle-free experience.
“We are a mobile-first company and we want to leverage the mobile ecosystem to its fullest to make online travel booking experience even more convenient. Given the ubiquitous usage of Whatsapp among Indians, it was a natural choice for us to build this feature to help people access the platform without the fuss of remembering complex passwords and punching in OTPs,” said Anshuman Bapna, Chief Product Officer, Goibibo.
HOW THE FEATURE WORKS:
– Firstly, sign-in with WhatsApp on the Goibibo mobile web homepage.
– The user will be automatically taken to the Goibibo WhatsApp account and prefill ‘Sign me into Goibibo’.
– Goibibo will respond to the messages along with a magic link to login in its platform.
At present, Goibibo provides features such as seat and meal selection, auto check-in and hotel reviews and images collection through WhatsApp built-in Android APIs. The company rolled out the feature for flight booking and seat selection in January, offering users the ability to choose their desired flight seat on WhatsApp.
And, this newly launched feature will assist Goibibo in improving its qualitative services for the consumers.