American leading Singer Rihanna slammed Snapchat, a messaging app over an advertisement that promotes domestic violence and showed her assault by her former boyfriend Chris Brown in 2009 in an advertisement to promote the company.
The Snapchat advertisement, made for the promotion of the mobile game Would You Rather? asked users which of the artists they would prefer to hit.
The 30-year-old singer took to Instagram and posted a lengthy comment, saying she was “trying to figure out what the point was with this mess”.
Rihanna responding to Snapchat’s ad. I can’t believe they did this. pic.twitter.com/TpHQIXTm4j
— Gennette Cordova (@GNCordova) March 15, 2018
The full text is – “Now Snapchat, I know you already know you ain’t my favourite app out there! But I’m just trying to figure out what the point was with this mess!. Id love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!” she wrote.
“This isn’t about my personal feelings, cause I don’t have much of them? but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet? you let us down! Shame on you. Throw the whole app oligy away,” she added.
After receiving the ire of the fans from all, Snapchat had issued a public apology and removed the ad, days before the singers’ outburst.
“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened,” the company had said in a statement to BBC.