Chinese handset maker Xiaomi today said it plans to ramp up its offline distribution channel in the country and is targeting around 50 per cent of its turnover from this segment.
“Till now, our focus was on online sales. Now, we will focus both on online and offline distribution. We expect our share from offline to grow from current 10 per cent to 50 per cent by the end of this year. This is our aspiration,” Xiaomi India Head Manu Kumar Jain said.
Jain said the company has strong plans for offline distribution. “In five or six cities, we are ramping up and having extensive offline distribution and Chandigarh is one of them as it is a key market for us. In the next 3-4 months, we will start a very extensive offline distribution business in Chandigarh through multi-brand outlets.
“We will go deep and we will have much deeper penetration in cities like Delhi, Bengaluru, Chennai and Chandigarh,” he said.To a query, Jain said, “At some point in time, we may open our own branded outlets. But not right now.”
Xiaomi has sold more than 4 million devices over last year. In March 2017, the company sold 250,000 units of the Redmi 4A priced at Rs 5,999, on Amazon.com within four minutes while getting over 1 million customers that have pre-booked the device.