Facebook was blamed for replication when it had copied the Sanpachat’s trademark “Stories” and rolled out “Status Feature” in February last year. But, today the tables have turned different as the messaging service platform, WhatsApp owned by Facebook has crossed 450 million daily active user base worldwide.
Snapchat currently holds 191 million daily user base which is just one-third of what is acquired by WhatsApp. In addition, the leading messaging service provider has 1.5 billion users using the app making it be leading in numbers at the technology landscape.
Even though the feature was introduced to beat the competition from Snapchat, it brought a great change in the way people began interacting with the app daily, turning it out to be an instant success. Snapchat which started off brilliantly seems to have called its own downfall by neglecting international markets considerably.
While days seem to turn eventful for WhatsApp, Snapchat is treading along a different story. Applications redesign has received a severe criticism from fans and users with about 83 negative reviews on Apple’s App Store. Moreover, to add on to the misery, users have also filed an online petition asking for the removal of the new update that witnessed more than 1.2 million signatures on Change.org.
At the recent F8 Conference, Facebook CEO Mark Zuckerberg announced that both WhatsApp and Instagram had 300 million daily users as of November 2017. From a broader perspective, a report reveals that users spend about 2 billion minutes per day on WhatsApp.
To continue the momentum, WhatsApp will be introducing group video calling for up to 4 people enabling them to join the call at once and see each other in split-screen mode. Zuckerberg also announced that the application is being used by three million people as WhatsApp for Business that was launched earlier this year.
.