The popular video streaming platform Netflix has reportedly expanded its partnership with Airtel in India to offer three month free subscriptions to new and existing subscribers of select Airtel Postpaid and V-Fiber Home Broadband plans.
As a part of this partnership, the Airtel postpaid users will now enjoy free service for three months along with the ability to pay for subsequent subscriptions through their bills. This is for those who are not eligible for this service and will be able to sign up for Netflix through Airtel’s apps and pay for their subscription using their Airtel bill.
“Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings,” said Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel.
However, Airtel has yet not revealed the details of postpaid mobile and home broadband plans that will be eligible for this initiative. This information is expected to be announced over the coming weeks. Along with this, Airtel TV will promote Netflix content through a dedicated row on its app.
This is not the first time we have witnessed Netflix partnering with a telecom company to provide free subscriptions. This had happened earlier also when Netflix collaborated with Vodafone in India to offer free subscriptions to its subscribers.
Bill Holmes, Global Head of Business Development for Netflix stated, “We are delighted to expand our partnership with Airtel and combine the latest technologies and the best of entertainment. Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill.”
This comes as a good news for the Airtel users. It was earlier in March when Netflix had first partnered with Airtel as part of which Airtel had combined the Netflix app to its direct-to-home service across the country.