Facebook Inc to prioritize news from “trustworthy” sources, while the team works to make sure that it is informative, local and high quality. With the latest update, announced on Friday, a user will see less news overall, but the quality of news content will be high.
“There’s too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them,” Mark Zuckerberg said in a Facebook post.
The company that has over 2 billion monthly users, would rate the sources, making sure it is trustworthy. He also mentioned in the blog post that the latest update will shrink the news on Facebook by 20 percent, to about 4 percent of all content from which was a little over 5 percent earlier.
“The hard question we’ve struggled with is how to decide what news sources are broadly trusted in a world with so much division. We could try to make that decision ourselves, but that’s not something we’re comfortable with. We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem. Or we could ask you — the community — and have your feedback determine the ranking.” the blog post read.
The feedback from the users will also determine the authenticity of a news source. The decisions made by the community are broadly trusted and most “objective”.
How it works
Zuck explains how this will work in future. As part of the ongoing quality surveys, Facebook will ask users whether they’re familiar with the news source and if so, whether the news can be trusted.
The trusted raking will help to address fake news stories. Facebook has had a stormy relationship with news organizations, especially those with strong political leanings. In 2016, Republican U.S. lawmakers expressed concern that Facebook, based in liberal Northern California, was suppressing news stories of interest to conservative readers.
“The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who don’t follow them directly,” he said.
It is also stated that the update will not change the amount of news one sees on Facebook. It will only shift the balance of news one sees towards sources that are trusted.
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