Friday, July 19

Digital Payments Giant Paytm Rolls Out Spam-Proof SMS Inbox

Digital Payments major Paytm has reportedly launched spam-proof SMS Inbox as a part of the Paytm Inbox. This feature uses proprietary Machine Learning (ML) methods and regulations to divide messages into personal, transactional and promotional categories.

As stated by the company, the app will categorize the messages locally on the device. This would be done only after the users give their straightforward consent to avail this service.

When the user avails the service, the app informs the users about the various classifications of the SMS categories and their utility value. Along with this, the users can also choose to delete messages, re-classify SMS and mark SMS as read/unread.

Deepak Abbot, Senior Vice President of Paytm said, “We have witnessed a huge discomfort by mobile phone users in SMS especially with the bulk of it being spam. As a technology company, we want to offer a convenient solution to this problem and are excited to announce the launch of the Spam-proof ‘SMS Inbox’ which is a part of Paytm Inbox.”

It was in November that Paytm launched its instant messaging feature called Paytm Inbox. The messaging platform allows users to chat and transact at the same time. With this, the company is highly looking to enter the instant messaging space and replicate the success of WeChat in China.

However, the service still faces competition in India from platforms like Whatsapp, and Hike among many others. Whatsapp from a few months has also been trying to bring in payment options to its platform, however, has been facing several difficulties as the Indian government has ruled that the company cannot do so till it sets up an office and recruits a team in India.

It might be interesting to watch whether this new feature will help Paytm to increase its user base or not.