The multinational technology company Apple is planning to switch to organic light emitting diode (OLED) displays, similar to that of iPhone X, in the upcoming iPhone models. According to the reports, Apple is expected to launch the three new iPhones in the second half of 2018, out of which two models will feature the OLED display.
- Apple from the very beginning has been using the LCD display in its models but now, it will make use of a superior quality OLED display.
- These displays are more power efficient and also, they provide powerful contrast, more vibrant colours and higher brightness.
- One of the models with come with 6.5-inch and 5.8-inch display-variants and the one is expected to feature a 6.1-inch OLED panel.
- It is being conjectured that the upcoming 5.8-inch display variant will be the successor of iPhone X, while the 6.5-inch display variant could be iPhone X Plus model.
The OLED panels are also thinner and flexible. The production of LCD screens is cheaper, while OLED screens are difficult and expensive to produce, and therefore, this would make the upcoming iPhone models more expensive and unfavourable for mass-market consumers. We can expect higher competition in the smartphone market, and thus, the OLED display makers are expected to remain busy in the coming years.
However, it is still not sure whether the news is accurate or not, because a similar news was in rumour last year but wasn’t actually true. In this context, Jerry Kang, a senior principal analyst at IHS Markit based in Bundang, South Korea said,“Ultimately, the plan is for Apple to go full OLED on its iPhones as far as I know but whether that’s going to happen at this point is a question mark. Apple hasn’t been able to expand on its iPhone X production because of market demand and price issues.”
Currently, the technology giant uses the OLED displays produced by Samsung but it has been reported that it might add LG displays to the list for supplying OLED panels for the next models. Since the company is now working on its display quality and beautification, it seems to give a spark to a new trend similar to the trend of touchscreens, fingerprint scanners, mobile payments etc which were first introduced by Apple.