Friday, March 29

Apple Plans to Making its Own Custom Mac Chips

Apple is planning a smart transition from Intel chips to its own made MAC chips starting as early as 2020, as per the reports are to be believed.

Apple promising initiative titled,”Kalamata” is in a very rudimentary phase as of now but, nevertheless, has come forward with an intention to align all apple devices- iPhones, iPads and the MAC in a seamless and similarly working environment, according to unspecified sources. The mega project which is currently in a multi-phase transition has already been approved by company’s executives.

The change could act as a defining moment for Apple. While Intel chips are one of the very few components designed by another side in Apple’s product portfolio, this move will reduce the dependency making it stand out completely in the technology landscape.

Shannon Cross, research analyst at Cross Research said,

We propose Apple is exploring ways that could help in robust integration of its software and hardware platforms, and it has clearly made smart moves in this direction while trying to integrate iOS and macOS. Even if we look at incremental R&D spend , they have targeted at vertical integration of components to add in more functionality for competitive sustenance.

Marzipan Platform-On its Way

Apple is religiously working on its larger initiative of making Macs work more like iPhones and has also been working internally on Marzipan, a new software platform that would facilitate running of iPhone and iPads on Macs.

The company has already released Macs in-housing ARM-based processors that are capable of running on iOS platform for additional features such as security. While newly launched iMac and MacBook Pro have the co-processors, Apple plans to move ahead by adding chips to Mac Pro scheduled to release next year, as confirmed by a spokesperson to the source.

Intel has always garnered dominance in the market owing to its ability to use the best technology for processor building that simply stands out every time from their rivals.While its competitors have never produced designs that could replace Intel’s product, Apple is treading on the path.

Owing to the current scenario, Apple decided to go with ARM technology could help it gain credibility in the market which it has failed to keep hold of.Meanwhile, world’s leading mobile chip manufacturing company Qualcomm Inc. is closely working with PC making companies to introduce it’s own lightweight laptop chips to compete with Intel. Microsoft Corporation too has been supporting Qualcomm by providing its Windows operating system for ARM-based chips.

While having its own custom chips would help Apple align its devices closer to Macs, it would also bring in better battery life to the devices.Having sold over 19 million MAC’s in fiscal 2017, Mac surely seems to be a crucial moneymaker product for the company accounting for 11 percent of its total revenue this year.