Zomato Forays into Events Space & Set to Launch Zomaland
Online restaurantdiscovery and food ordering platform Zomato has now entered the growing events space and has launched ZomatoEvents.
Amongst the other major Indian consumer internet startups that have entered the events space recently,are hospitality chains like OYO and Treebo.
“At Zomato, given ourfocus on food, we tend to think of ourselves as a food company, and not just afood-tech company. We fundamentally believe that that the restaurant channel,or the out-of-home food cooking theme will be dominant as well, and we are tryingto grow that as much as we can,” Gaurav Gupta, chief operating officer at Zomato said.
As a part of this development, the company a multi-city food carnival called Zomaland that will have street performances, pop-up restaurants and food exhibitions, among...