After Facing Outrage On Social Media, Zomato Takes Down “Offensive and Sexist” Outdoor Ad Campaign
Restaurant discovery and food ordering app Zomato found itself surrounded by allegations and outrage on social media when its new controversial outdoor ad campaign began. People called it "vulgar", "sickened", "outrageous" and Zomato's cheap attempt to gain publicity.
Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline pic.twitter.com/pSChhHSrxo
— SUHEL SETH (@suhelseth) November 30, 2017
The controversial ad written by Akshar Pathak, Zomato’s art director has bold white letters MC. BC. for mac & cheese and butter chicken written in white bold against a red background. The ad highlights these Hindi language expletives to attract attention, which e...