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Walmart owned Flipkart will Launch its own Video Streaming Platform

6Aug By PriyankaNo Comments

News

Walmart owned Flipkart will Launch its own Video Streaming Platform

Upping its ante against rival Amazon, Walmart-backed Flipkart said it will roll out video streaming service and make its platform available in vernacular languages as part of its efforts to woo the next 200 million internet users onto its platform. The video streaming service ‘Flipkart Videos’ will be ad-supported and available free for users on Flipkart’s app. The content available will be a mix of short films, full-length movies and episodic series, and the company is in discussions with content makers to expand the library. The move also assumes significance in view of the upcoming festive season that accounts for a significant share of India’s e-commerce sector’s annual sales volumes. “We have a lot of investment going into this. Apart from shopping, we also want users to spen...

ZEE5 to Host its Content Library in Association with Microsoft Azure

3Nov By Gauri SinghNo Comments

BUSINESS

ZEE5 to Host its Content Library in Association with Microsoft Azure

Zee Entertainment Enterprises Ltd.’s digital entertainment platform ZEE5 along with Microsoft Azure is all set to host a library of multi-genre and multi-language content. Through this continued association between both the companies, ZEE5 is planning to leverage Microsoft Azure solutions to empower its platform on an international stage in the near future. “Ensuring consistent performance for a seamless customer experience and security are of paramount importance to us, and we are extremely happy to partner with Microsoft for this. The elasticity and security they provide have been key to deploying our new service, and in building a more scalable platform,” said Amit Goenka, CEO, Zee International and ZEE5 Global. On-demand video streaming platform ZEE5 makes use of a fully-manag...

ZEE5 Brings on Board Former Twitter India Head Taranjeet Singh

16Oct By Gauri SinghNo Comments

News

ZEE5 Brings on Board Former Twitter India Head Taranjeet Singh

Entertainment company Zee Entertainment EnteEntertainment company Zee Entertainment Enterprises (ZEE) has taken on board former Twitter India country manager Taranjeet Singh. The company has appointed him as the chief revenue officer for its video-on-demand service ZEE5.rprises (ZEE) has taken on board former Twitter India country manager Taranjeet Singh. The company has appointed him as the chief revenue officer for its video-on-demand service ZEE5. Singh had put in his papers at the micro-blogging social network last month. At ZEE5, apart from looking after the revenues, the new chief revenue officer will also head new projects. Singh will be responsible to report in to Tarun Katial who is the CEO of ZEE5 India. “Taranjeet’s extensive experience in the media sector across print,...

ZEE5 Video Streaming Platform Expands to 190 Countries

4Oct By Gauri SinghNo Comments

BUSINESS

ZEE5 Video Streaming Platform Expands to 190 Countries

India’s popular online video streaming platform ZEE5 that is owned by Subhash Chandra-promoted Zee Entertainment Enterprises (ZEE) has expanded its services to 190 countries all across the globe. With this, the company has become the first Indian entertainment company to take its over-the-top (OTT) video service. As of now, only Netflix and Amazon Prime Video were the only platforms that were global but now Indian platforms are also gearing up for global presence. The launch coincided with ZEE completing 26 years of operations on October 2. “Since the time we launched ZEE5 in India earlier this year, our global viewers, as well as platform partners, have been asking us when we are going to launch globally. As our channels already reach across 72 countries outside India, we knew that a ...

After Reliance Jio, ZEE is Partnering with Bharti Airtel

20Aug By Gauri SinghNo Comments

BUSINESS

After Reliance Jio, ZEE is Partnering with Bharti Airtel

Soon after a disagreement and discontinuing the partnership with Reliance Jio, one of the largest Indian media platform Zee Entertainment Enterprises (ZEE) has entered into a 3-year multi-layered association with the largest telecom player Bharti Airtel. Following this partnership, Zee and Airtel will work together closely and create exclusive video content for Airtel’s video-on-demand app Airtel TV as well as for ZEE’s over-the-top (OTT) app ZEE5. Along with this, around 50 million Airtel TV app users will get access to ZEE5 content constituting ZEE5 Originals, movies, TV shows, plays and more as the subscription cost will be patched under Airtel TV’s plan. “It’s a larger partnership and a win-win for both of us. Airtel brings a huge consumer base, which today, potentially, is not ...