After Reliance Jio, ZEE is Partnering with Bharti Airtel
Soon after a disagreement and discontinuing the partnership with Reliance Jio, one of the largest Indian media platform Zee Entertainment Enterprises (ZEE) has entered into a 3-year multi-layered association with the largest telecom player Bharti Airtel.
Following this partnership, Zee and Airtel will work together closely and create exclusive video content for Airtel’s video-on-demand app Airtel TV as well as for ZEE’s over-the-top (OTT) app ZEE5.
Along with this, around 50 million Airtel TV app users will get access to ZEE5 content constituting ZEE5 Originals, movies, TV shows, plays and more as the subscription cost will be patched under Airtel TV’s plan.
“It’s a larger partnership and a win-win for both of us. Airtel brings a huge consumer base, which today, potentially, is not ...