Software Provider Freshworks Acquires Sequoia Capital Backed Zarget
Cloud-based business software provider Freshworks (earlier Freshdesk) has acquired Zarget, a website analytics startup backed by marquee investors including Sequoia Capital. This marks the ninth acquisition by Freshworks in the past two years.
This acquisition will help Freshworks focus on building marketing solutions for businesses of all sizes, although the terms of the deal were not disclosed. It had earlier acqui-hired chatbot start-up Joe Hukum, data integration platform Pipemonk and social media customer service firm Airwoot, among others.
“A growing number of our customers have been asking us to help them in marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey -from acquisition to support. Acquiring Zarget will enable ...