YouTube Originals is Coming to India with AR Rehman’s Show
The most popular video streaming platform YouTube which is owned by Google is introducing its YouTube Originals to India in partnership with music maestro A.R. Rahman for its first such show in the country. After Netflix and Amazon Prime Video, YouTube is also bringing in 'Originals' for the Indian audience.
Meanwhile, the India originals will be on the company’s ad-supported platform. But it will, gradually, launch an ad-free subscription service called YouTube Premium.
"Affordable data costs are driving video consumption in India, data usage is about 8 GB a month per subscriber. This has pushed online video consumption as well, which is now about 75% of all mobile traffic as per industry reports," said YouTube India Head of Entertainment Satya Raghavan.
Satya Raghavan also stated t...