Mobile Advertising Network Yeahmobi Raises About $100 Million in Funding for Expansion
Mobile performance marketing network Yeahmobi has just raised RMB 639 million (about $100 million), to bolster its global expansion. The Xi'an, China-based company is now valued at about RMB 5 billion (about $720 million).
Investors in the private placement include Beijing Bohai Tongxin Private Equity Fund (RMB 120 million), Nanjing Huawen Hongsheng Startup Investment Fund (RMB 100 million), Shenzhen Qianhai Bochuang Private Equity Fund (RMB 60 million), and 11 others.
The funding is said to be used as working capital needed in mobile advertising business in subsidiary companies and branches, as well as acting as reserve fund for the company's M&A efforts of consolidating global digital media assets. As part of Yeahmobi's global aspiration, Yeahmobi plans to leverage the favorable ca...