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Photo Messaging Platform Snapchat has entered into a partnership with ad technology platform Tyroo, a move focused to drive its ad monetisation in India as informed by the company on Wednesday. Under the strategic agreement, Smile Group Company, Tyroo will manage sales and support for all Snapchat products in India. The company is also establishing a team of 40 people to build ad revenue strategy in the country and support marketers. Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement, This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market. Meanwhile, CEO of Gurugram based company ...

Yahoo Inc officially launched the sale of its core business on Friday, a move seen as a positive step for frustrated investors but not enough to keep an activist hedge fund from pursuing a proxy fight against the struggling Internet company. Yahoo shares jumped after the company announced its board has formed a committee of independent directors to explore strategic alternatives, and that it has hired investment banks and a law firm to run the process. The launch of the auction process, a move activist hedge fund Starboard Value and other shareholders have pushed since late last year, showed the company was moving another step closer to selling its core business, which includes search, mail and news sites, rather than spin it off as previously planned. The move follows more than t...

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Snapchat Partners with Tyroo For Sales & Support in India

Yahoo Inc Officially Launched The Sale of Its Core Business