Times Internet To Acquire Cricket Broadcaster Willow TV
NEW DELHI: Times Internet, the digital venture of the Times of India group, will acquire US-based cricket broadcaster Willow TV International in a USD 100 million (around Rs 673 crore) deal.
"Times (Internet) has committed USD 100 million to the purchase of Willow and our primary investment into the business - for rights acquisitions, marketing, and to grow cricket in the US market," Times Internet Director Satyan Gajwani said in a statement.
For Times Internet, Willow would complement its own online cricket platform Cricbuzz.
"Willow is complimentary to our existing audience and presence with cricbuzz.com, in a market with high-value, affluent consumers with a propensity to pay for content," he added.
Named after English willow tree from which cricket bats are made, Willow is ...