WhatsApp integrated solution

Online travel booking platform Goibobo has reportedly introduced a new feature which is a WhatsApp integrated solution that allows the users to sign-in to Goibibo on the mobile web through WhatsApp. This is first-of-its-kind Whatsapp login authentication, and the users can log in without needing to remember the password, entering the OTP (one-time password) or mobile number, making it a convenient and hassle-free experience. "We are a mobile-first company and we want to leverage the mobile ecosystem to its fullest to make online travel booking experience even more convenient. Given the ubiquitous usage of Whatsapp among Indians, it was a natural choice for us to build this feature to help people access the platform without the fuss of remembering complex passwords and punching in OTPs,...