Push Notifications Have Higher Engagement Rates Than SMS or Emails
E-commerce giants unanimously agree that more than 50% of their transactions happen on mobile devices and the figure is expected to reach more than 70% by 2019. Amid the advent of cheap data plans, increasing broadband connections and plummeting prices of mobile devices, the users' engagement like push notifications on mobile is higher than yesterday.
Reflecting on this latest trend and the rapid growth in the mobile sector, WebEngage recently hosted a panel discussion on 'Mobile Growth'. The panelists included Avlesh Singh - CEO of WebEngage, Zishaan Hayath - CEO of Toppr, Nischal Shetty - CEO of Crowdfire and Sidharth Verma - CEO of Beewise among others. They stressed on the need to not stop relying on organic channels who give 100% authentic users rather than pricey channels who may ...