Blackstone Acquire Leading Mobile Performance Marketing Platform Vungle
NEW YORK, July 17, 2019-- Blackstone has agreed to acquire Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices.
Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others.
The company serves more than 4 billion video views per month over a billion unique devices, and is consistently ranked #1 for cross-platform user retention by industry mobile performance indexes. Headquartered in San Francisco Vungle offices are in London, Berlin, Beijing, Tokyo, Singapore, and Seoul.
Sachin Bavishi, Principal at Blackstone, said, "As a best-in-class performance marketing platform, Vungle represents a key growth engine for the mobile app ...