Google Bringing its Voice Based Digital Assistant to iPhone To Challenge Siri
Alphabet's Google is bringing its digital assistant to Apple's iPhone, making a play for the higher end of the smartphone market and challenging Apple's Siri feature on its own devices.
The announcement heralds a step by Google, whose Android operating system runs on the majority of the world's smartphones, to get a foothold on Apple's phones, which have smaller market share but are used by people who tend to spend more on technology.
It comes as Google, Apple and Amazon.com are competing to establish dominance in the voice-powered digital assistant segment, which many in the industry believe will supplant keyboards and touch screens as a primary way that users interact with technology.
Speaking at an annual developer conference in Mountain View, California, Google Chief Executive S...