CCD and Uber Eats Partner to Launch Virtual Restaurant Chain in India
Food delivery major Uber Eats has entered into an association with cafe chain Café Coffee Day (CCD) to launch a network of virtual restaurants across multiple brands. These will be available for delivery exclusively on Uber Eats.
In this partnership, Uber Eats will share data, analytics and insights with CCD to help the latter identify food that is most desired and thus design cuisine-specific menus under various brands that will be separate from its existing menu and available for delivery only. This partnership will allow Café Coffee Day and Uber Eats to launch menu offerings as per evolving consumer trends, for multiple ‘delivery-only’ virtual restaurants.
Bhavik Rathod, Head of UberEats in India and South Asia on the partnership said, “The virtual restaurant model will use the exis...