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27Dec By PriyankaNo Comments

FUNDING

Videos Streaming Platform Dekkho Raises USD 1.2 million Seed Funding

Videos streaming platform Dekkho has raised USD 1.2 million in a seed funding round from seven marquee angel investors. However, the company hasn’t disclosed the names of the investors. “We are looking to revolutionise the way entertainment is consumed and delivered in India and create India’s first social video network, where users are closely connected to their favourite content creators. Indian consumers are far from paying for online content. We aim to create a sustainable, three-way ecosystem for content producers, advertisers, and users through a free-to-use service.” , said co-founder Tanay Desai. Dekkho is a free over-the-top (OTT) content provider that consumes less internet bandwidth and also offers offline viewing facility. The company claims to have over 12,000 hours of p...

mCanvas Launches High Impact Scroller For Mobile Websites

15Dec By PriyankaNo Comments

News

mCanvas Launches High Impact Scroller For Mobile Websites

mCanvas today launched Scroller, a high impact mobile ad unit that enables brands to deliver storytelling ads to millennials in a polite, non-intrusive manner. The Scroller has been in the beta for three months and is now available on the mCanvas marketplace, which consists of premium content websites in India. When a user scrolls while reading an article, the ad unit interestingly reveals the brand's message within a horizontal window. The brand's message is placed in the background and stays pinned in a fixed position while the website content moves over it. . Tapping on the unit will redirect the user to a brand's URL or can expand to deliver a brand's story via rich media and/or video innovations. The unit is designed to be 100% viewable. "Countless research studies indicate that...

Whatsapp Starts Monetising From Next Year, Launched Video Calling Services

15Nov By AnkitaNo Comments

News

Whatsapp Starts Monetising From Next Year, Launched Video Calling Services

Popular messaging app WhatsApp will focus on rolling out commercial messaging next year for businesses as it looks to tap enterprises for monetising its platform. Earlier this year, WhatsApp had said it will stop charging USD 1 per year subscription fee to go completely free for its users across the world. While WhatsApp maintained that it will not introduce any third-party ads for monetisation, it said it will test tools that allows users to communicate with businesses and organisations like banks and airlines through its platform. "We decided to make WhatsApp free but we also talked about how we will make money. We have been working on ways for businesses to connect with users on WhatsApp... Commercial messaging will be big for us in 2017," WhatsApp Head of Business, Neeraj Arora t...

India’s Leading Advertiser Firm Inmobi Announced Partnership With US Based Analytical Startup Moat

29Oct By AnkitaNo Comments

BUSINESS

India’s Leading Advertiser Firm Inmobi Announced Partnership With US Based Analytical Startup Moat

InMobi, the world's largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and "human, viewable, and audible" (sound, sight and motion) viewability and attention metrics across all mobile ad formats including mobile video and native advertising, as well as transact on these metrics using Moat Currency. According to Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021. As advertisers shift their digital ad dollars to video, ad viewability is an increasing priority for advertisers. This partnership w...

Vine a Mobile App For Video Sharing Will Be Discontinue

28Oct By reutersNo Comments

News

Vine a Mobile App For Video Sharing Will Be Discontinue

Twitter Inc announced Thursday that it would discontinue the video-sharing mobile app Vine, as it moves to cut 9 percent of its workforce worldwide to keep costs down after beating Wall Street quarterly earnings expectations. In the post twitter said, "Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app." The decision comes on the heels of a failed attempt to sell Twitter as it fights against stagnant user growth and mounting competition from other social media platforms. In a post published jointly by Twitter and Vine to the blog platform Medium, the social media services said that the Vine website would stay live even after the mobile app is...

Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More: Report

7Oct By reutersNo Comments

News

Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More: Report

Photo-sharing app Snapchat's parent is working on an initial public offering that could value the company at $25 billion or more, the Wall Street Journal reported, citing several people familiar with the matter. Snap, which operates the app that lets users send videos and messages that disappear in seconds, is looking to sell shares as early as late March, the Journal reported. An IPO valued at $25 billion would be significantly higher than Snapchat's most recent valuation of $17.81 billion, based on a $1.81 billion financing round in May. It would also represent the largest IPO by a technology company since Chinese e-commerce giant Alibaba Group went public in 2014. Snapchat had been talking to investment bankers about an IPO towards the end of this year or early in 2017, technology we...

10Sep By AnkitaNo Comments

News

Pokemon Can’t Survive in India

Pokemon Go - the game, is trending amongst youth all over the country and is catching more attention because of its outdoor playing feature replacing indoor alternatives like PS3, video games. The virtual game drives youth to go to multiple locations and play in natural surroundings; the basic idea is to catch the pokemon that arrive on screen. Do you know, every time one steps out to catch a pokemon, chances of catching a Pikachu is 10 times lower than getting killed due to air pollution? In its latest video, 'Hawa Badlo' comes up with a hilarious depiction of a Pokemon character which becomes real and comes to India. The video starts with a girl playing with her pokemon and happily chasing him on the roads. Suddenly the pokemon is spotted struggling with his breath while running on...

InMobi Launches a Suite of Advanced Video Ad Formats

8Sep By AdityaNo Comments

News

InMobi Launches a Suite of Advanced Video Ad Formats

InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos. Mary Meeker's recent report on Internet trends shows a 55% growth in smartphone usage in India, making it the second largest market globally. In parallel, InMobi saw a 150% growth in video ad plays on mobile in India in the first half of 2016. Clearly, Indian users are adopting mobile as their first and primary device for consuming video content. As advertisers build their arsenal...

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

27Jun By NitishNo Comments

ACQUISITION

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

India's leading rewarded video advertising platform POKKT announced that their Android app, Pocket Money, has been acquired by listed mobile marketing adtech company Adways Inc. Adways is Japan's and South East Asia’s leading mobile marketing company. Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It brings together a colossal rewards-for- engagement platform with the best in-line offers and value exchange in return for a multitude of redemption options. Pocket Money banks on its state of the art a serving platform, steadfast attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful transactions, but also thriv...

Snapchat Overtake Twitter in Number of Daily Users Mark

3Jun By NitishNo Comments

News

Snapchat Overtake Twitter in Number of Daily Users Mark

Snapchat now has more daily users than Twitter, according to a report from Bloomberg.The four year-old messaging app, which is hugely popular with millennials, reportedly has 150 million daily active users compared to less than 140 million users for Twitter. According to Twitter’s most recent figures it has 310 million monthly active users, but it hasn’t made any official statement as to how many of those use the service on a daily basis. Twitter and Snapchat both declined to comment to the publication. Snapchat has made communication more fun with many users sending selfies to each other with added graphics and filters, plus short videos. It’s also responsible for the popular ‘face swap’ meme in which the faces of the two people (or animals) in a photo can be switched. Twitter...

Meet Google New Army – ‘Google Assistant’, ‘Google Home’, ‘Allo’ ‘Duo’ And Android N

20May By PriyankaNo Comments

News

Meet Google New Army – ‘Google Assistant’, ‘Google Home’, ‘Allo’ ‘Duo’ And Android N

Internet giant Google's Chief Executive Sundar Pichai has announced several new features like 'Google Assistant', 'Google Home', a new messaging app called 'Allo' and video calling feature 'Duo' at the ongoing I/O (input/output and 'Innovation in the Open') conference in Mountain View, California. 'Google Assistant' helps one with performing daily tasks like booking movie tickets and 'Google Home' is a voice-activated product that lets users enjoy entertainment, manage everyday tasks and get answers from Google. "It makes it easy to buy movie tickets while on the go, to find that perfect restaurant for your family to grab a quick bite before the movie starts, and then help you navigate to the theater. It's a Google for you, by you," Pichai wrote in a blog post. "The Assistant is an am...

1Apr By AnkitaNo Comments

FUNDING

Mashable Received $15 Million Funding From Time Warner

The News website Mashable (digital media) received $15 million funding round from Time Warner Inc.’s Turner division (traditional TV network). Mashable will use the latest funding round to expand its video offerings, including on traditional TV, and enhance its advertising capabilities, according to the statement. The funding will also use to co-develop and distribute video content of Turner’s TBS, TNT channels and Mashable. Both companies will work together on new technology and advertising opportunities, according to a statement Thursday. In addition, Kevin Reilly, chief creative officer for Turner Entertainment and president of TBS and TNT, will join Mashable’s board. Turner and other media companies are looking to digital publishers to reach younger audiences that may not subs...