Saturday, May 18

Tag: video-on-demand platform

VOOT to Debut the International Market with the United Kingdom
BUSINESS

VOOT to Debut the International Market with the United Kingdom

Indian video-on-demand platform Voot which is owned by Viacom18 is all set to foray into the International market by launching its services in the United Kingdom in November 2018. The service will be launched as a paid service in the United Kingdom, in a partnership with Virgin Mobile. In the initial stage, it will be exclusive to Virgin Mobile users in the country and will be later available to all users through the Apple App Store and Google Play store. The company has further not revealed any information about the deal. Viacom18 is a 51:49 joint venture between Reliance Industries and US media conglomerate Viacom. "Owing to the last mile measurability that the medium provides, our entire content strategy is based on a deep data-backed analysis of the needs and desires of our cons...