PicsArt Acquires Motion-Based Video Effects Company D’efekt
SAN FRANCISCO, 23rd Jul 2020-- PicsArt, the world’s largest visual creative platform has acquired advanced video effects company D'efekt for an undisclosed sum.
The female-led startup has been featured as an Apple “App of the Day” various times and offers motion-based video effects including light illusions, music responsiveness, and fractal motion-activation.
D’efekt’s three co-founders will continue to build an independent app with further resource investment from PicsArt.
The D’efekt app which will be rebranded to include the PicsArt name over the next few weeks adds to PicsArt’s suite of powerful visual editing apps, including the all-in-one PicsArt photo and video-editing app on web and mobile.
D’efekt turns users’ videos into works of art through world-class audio rea...