YouTube acquired Indian video e-Commerce platform Simsim
New Delhi, Jul 20th, 2021: YouTube said it will acquire Indian video e-commerce platform Simsim, as part of its efforts to help small businesses and retailers in India reach new customers. The detail of the transactions has not been disclosed.
"We are taking another step to help viewers discover and buy products from local businesses, we have signed a definitive agreement to acquire Simsim and expect to complete the transaction in the coming weeks," Google said in a blogpost.
There will be no immediate changes to Simsim and the app will continue operating independently, it added.
YouTube is working on ways to showcase Simsim offers to YouTube viewers.
In a joint statement, Simsim co-founders Amit Bagaria, Kunal Suri, and Saurabh Vashishtha said, "The platform was started to hel...