Sunday, December 22

Tag: video advertisements

China’s Ofo Faces User Complaints Against Revenue Raising Strategy
CHINA

China’s Ofo Faces User Complaints Against Revenue Raising Strategy

China’s leading bike-sharing platform Ofo is again into the headlines due to customer’s complaints regarding its new revenue raising strategy. It has been reported that when the users open the Ofo app to unlock a share bike, they have to first watch a five-second video advertisement. Many app users have got annoyed by this and have socially stated that the videos will be a drain on their mobile data allowance. A similar case happened just a few days ago with Netflix where the people were posting annoying tweets against Netflix promo videos that could neither be skipped not muted. The mobile applications these days are finding new ways of promoting themselves in every possible way. These insiders were cited by Beijing Youth Daily as saying that Ofo might lose customers because of thei...