viacom18 | Pixr8 News

Indian video-on-demand platform Voot which is owned by Viacom18 is all set to foray into the International market by launching its services in the United Kingdom in November 2018. The service will be launched as a paid service in the United Kingdom, in a partnership with Virgin Mobile. In the initial stage, it will be exclusive to Virgin Mobile users in the country and will be later available to all users through the Apple App Store and Google Play store. The company has further not revealed any information about the deal. Viacom18 is a 51:49 joint venture between Reliance Industries and US media conglomerate Viacom. "Owing to the last mile measurability that the medium provides, our entire content strategy is based on a deep data-backed analysis of the needs and desires of our cons...

Media and entertainment major Viacom18 Tuesday launched its advertising-led video-on-demand platform Voot. Voot, a 50:50 joint venture between Viacom Group and the Mukesh Ambani-led Reliance Industries, will have a large repository of original content and roll out shows in both long and short formats across genres like comedy and drama. The platform will have kids characters from across networks, from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokémon. It will also move its content library including Colors, MTV and Nick to be digitally available only on Voot. "This market is at the cusp of a digital boom with over 400 million Internet users and over 200 million smartphone users spending significant amount of tim...

Tag: viacom18

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