Tag: user base

With the tough fight among the social media giants including Facebook, Instagram, Snapchat etc, it has always been the primary motive of these companies to target the teenagers as most of the user base of the social media platforms comes from the teens. Though Instagram and Facebook have been prevailing in the market since a long time, Snapchat seems to grab more attention of the teenagers in the US. According to a study, the photo-messaging application Snapchat has proved to be the most preferred social networking platform among US teenagers, beating the user base of Facebook and Instagram in that age-category. According to a research done by market research company eMarketer, this year i.e in 2018, 16.4 million 12 to 17 year-olds are likely to use Snapchat as compared with 12.8 mil...