App Usage Grows 43℅ in India And Few Categories Lead in It
43 per cent in 2016, with entertainment and finance categories witnessing highest traction, as per a study by Yahoos Flurry Analytics.
"Indias app usage grew 43 per cent year on year. The India app usage grew at 92 per cent during the same period last year (2015)," the State of the App Nation in India study said.
Messaging and social apps remain one of the most engaged categories in Asia and India. Time spent on messaging and social apps grew by an impressive 52 per cent in India compared to 44 per cent globally.
Globally, app usage grew by only 11 per cent, it said.
"The decelerating rate of global growth could signal market maturity, saturation or simply the end of the app gold rush.
"Going back to Indias six-month mobile trend delay, theres no better time for local develo...