Innovation Helped us Hold Over 3/4th Market Share: Ola COO Pranay Jivrajka
Transport aggregator Ola today said its India-focussed innovations like offline booking and local language apps have helped the homegrown company "effectively hold onto over three-fourth market share". The SoftBank-backed firm, which is locked in an intense battle with US-based Uber, also claimed that every bit of technology it has built has been "made from the ground up without any premise to use as a base".
"When they (Uber) launched in India in 2013, Ola hardly had a first mover advantage as we were doing just about 2,000 bookings a day. In spite of this, we have continued to build on our innovations effectively holding onto over three-fourth of the market-share," Ola COO Pranay Jivrajka told Pixr8.
He added that the focus needs to be on localisation for building customised products f...