Snapchat Partners with Tyroo For Sales & Support in India
Photo Messaging Platform Snapchat has entered into a partnership with ad technology platform Tyroo, a move focused to drive its ad monetisation in India as informed by the company on Wednesday.
Under the strategic agreement, Smile Group Company, Tyroo will manage sales and support for all Snapchat products in India. The company is also establishing a team of 40 people to build ad revenue strategy in the country and support marketers.
Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement,
This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market.
Meanwhile, CEO of Gurugram based company ...