Myntra Launches ‘Try Myntra’ Campaign to Encourage Online Shopping
Myntra - India's leading fashion portal has launched 'Try Myntra, you'll love it' campaign as a successor to its popular '#JustArrived' tagline.
Through this campaign, Myntra aims to address the inhibitions of shoppers who are reluctant to buy clothes online. The campaign is estimated to reach out to 20 million online shoppers who avoid online shopping of clothes due to constraints such as touch, feel, fitting, exchange policy and others.
The campaign targets the key essence of easy returns and cashback policies, while emphasizing the fact that clothes purchased online are perfectly fitting. As a part of campaign, two short films have been launched. The first film starts with Abhay Deol andIra Dubey, as a married couple, wherein Ira is trying a new one piece dress, only to realize th...