Mahindra Launches New Platform For Vehicle Auction
Mahindra First Choice Wheels (MFCWL) today announced the launch of a platform that allows buyers to participate in traditional 'on the ground' used-car auctions via internet in real-time.
The platform, True Time Bids will significantly improve efficiency of how vehicle auctions are conducted in India today, the company said in a statement.
MFCWL ran a pilot project of True Time Bids with Kotak Bank prior to its launch. MFCWL Senior Vice President of e-Business B Ganeshkumar said: "The pilot launch of Truetimebids.com with Kotak has been extremely successful and we look forward to taking this platform to all our clients over the next few weeks.
"Stating that the platform will fundamentally change the way vehicles are disposed at auctions, he added: "Our clients are continuously loo...