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22Nov By Gauri SinghNo Comments

BUSINESS

Hospitality Chain Treebo Launches Three Fresh Sub-brands

Hospitality chain Treebo has launched three sub-brands to cater to different consumer segments. Along with this, the company has also unveiled a new logo. The Bengaluru-based company stated that it has launched three sub-brands for its hotel portfolio, Trip, Trend, and Tryst, which will operate at different price points, along with having different amenities associated with each. “As our portfolio grew, it was necessary for us to segregate properties based on the amenities they offered, despite the fact that all properties offered the core quality guarantee that Treebo is known for,” Sidharth Gupta, co-founder of Treebo said. It has also been mentioned that majority of its property portfolio will be under the Trend brand, which operates in the Rs 1,500-Rs 2,500 price range. Treebo wi...

Hotel Chain Treebo Lays Off 70-80 Employees

23Jul By AnkitaNo Comments

News

Hotel Chain Treebo Lays Off 70-80 Employees

Hospitality company Treebo has laid off between 70-80 workers, or about 10% of its 800- strong workforce. Currently, It consists of 800 people working under its brand. These layoffs are in line with the company's efforts to double down on its technology products and processes even as it looks to rationalise prices. Treebo Hotels is India's third largest hotel chain which operates in the budget segment of the hospitality industry. It operates on a franchise model and emphasizes quality control along with 10,000 rooms and 400 hotels in over 85 cities operating exclusively under its brand, it also competes with FabHotels and Oyo Rooms. As the company’s spokesperson said, "This, in turn, has allowed us to now take a critical look at our payroll and other costs, and rationalise them in line...

31May By Gauri SinghNo Comments

ACQUISITION

Treebo Makes its First Acquisition by Getting Hold of Events High

India’s third-largest Bengaluru-based Hotel chain, Treebo Hotels has made its very first acquisition by getting hold of an event and activity discovery platform that brings all events, movies and things to do in various cities of our country. The acquired company is known as Events High. The event company provides various kind of information to the customers regarding the events and activities and also the ability to book them in 8 cities (Bengaluru, Mumbai, Delhi, Chennai, Hyderabad, Pune, Kolkata and Goa). The activities that they offer consists of – concerts, heritage walks, treks and hikes, dance workshops, educational workshops, cooking classes, sports carnivals, summer camps, road trips, language festivals, parties and nightlife and various other adventurous activities and fun eve...

Budget Hotel Chain Treebo Bags $34 Mn From Ward Ferry Management & Karst Peak Capital

30Aug By AnkitaNo Comments

FUNDING

Budget Hotel Chain Treebo Bags $34 Mn From Ward Ferry Management & Karst Peak Capital

Ruptub Solutions' budget hotel chain Treebo Hotels has recently raised $34 million ( around Rs 220 crore) in its Series C funding round led by Hong Kong-based investment firms Ward Ferry Management and Karst Peak Capital, a company statement said. (more…)