India Represents 32% of Xiaomi Total Global Revenue
Xiaomi, the Chinese electronics and software company, came in the Indian market in July 2014, disrupting the market with affordable, good quality and reliable phones that drove sales instantly in an upward trajectory.
India now represents a major market for Xiaomi, evident considering the high volume of funds poured on marketing and advertising to maintain brand recognition and stay relevant in a highly competitive market.
The Chinese electronics company recently announced that the sum invested in the Indian market paid off as figures reveal that the Indian market accounted for 32% of the Xiaomi’s total global revenue of $18 Bn in 2017 – via three of its top-five sales channels.
The IPO filing of Xiaomi, released in Hong Kong showed that the top-five sales channels based in India ...