PeeSafe Raises $1 Million Funding Led by Venture Catalysts & Others
Toilet hygiene global brand, PeeSafe, run by Redcliffe Hygiene, has raised USD 1 million from Mumbai-based Venture Catalysts, Alfa Capital, Green Shots Capital, and Real Time Ventures.
Angel investors who participated in the round include Harshita Mehta Jain, vice president at Redcliffe Capital, Amit Choudhary, partner, Motilal Oswal Private Equity and Govind Rajan Parthasarthy, former CEO of FreeCharge, among others.
FMCG distribution companies like Quadrant also participated in the round driving retail distribution across one lakh stores, a company statement said.
This investment validates disruption in FMCG typically led by incumbents mostly where hygiene and wellness is new wave of product portfolio with new models of distribution. PeeSafe got interest from global retailer and...