Decoding: Why Food Tech Startups Are Not Successful in India?
Last year before Diwali we covered an interview of a 25-year-old Bikaneri sweet shop owner from Noida "What kind of Startup Services a “Bikaneri Sweet Shop” Owner Needs?". Here we mentioned each and every point of a sweet shop owner needs from food tech startups. Though after a gap of one year we still feel that none of the food tech startups taking a lesson from it. Due to lack of perfect business model and strategy, most of the shop owners stop using online food services.
Reasons Why Businesses Had to Scale Down
Indian market is not mature enough to order food online. They only order food when there is a discount. Sad but true. We saw 100–150 orders from the single restaurant just for dinner on weekends when foodpanda was running a discount. Immediate next week when foodpand...