Friday, November 22

Tag: Tinkle Digests

Learn How to Invest in Mutual Funds Using Comics Character Suppandi
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Learn How to Invest in Mutual Funds Using Comics Character Suppandi

Tata Mutual Fund has collaborated with Tinkle Digest to curate a 32-page comic that seeks to "educate people about mutual funds." The book that consists of a series of 11 stories depicts Professor Simply Simple introducing and explaining to Suppandi concepts related to investing using everyday examples from the common mans life. "Suppandi is the quintessential common man, taking everything at face value. The idea that our creative team and TMF?s marketing team came up with was that their brand mascot Professor Simply Simple would explain these concepts to Suppandi. If Suppandi can understand them, then so can everybody else," says Sanjay Dhar, President, Content Solutions Group. Designed in the signature style of Amar Chitra Kathas "Suppandi and Friends," the comic was circulated with...