Thomas Cook India Acquires Branding Rights for India, Sri Lanka & Mauritius
Travel services firm Thomas Cook India has entered into an agreement to acquire the rights of the Thomas Cook brand in India, Sri Lanka and Mauritius for around Rs 13.9 crore.
The company has signed a pact with AlixPartners, Thomas Cook UK's appointed special managers, to acquire the exclusive ownership of the brand in these three markets for one-time payment of GBP 1.5 million (around Rs 13.9 crore), the travel services company said in a statement.
"I am delighted that we have been able to sign an agreement to acquire the rights to the iconic Thomas Cook brand across India, Mauritius & Sri Lanka. The brand is one of the most respected names in the travel services space and one that we at Thomas Cook India have operated uninterrupted for 138 years since 1881," Thomas Cook (India)...