Facebook Ends Third-Party Ad Targeting Program
Facebook is reviewing its advertising policy amidst the ongoing controversy surrounding the social media platform about the use of third-party data collected by apps and used by firms such as Cambridge Analytica to target specific users. The move comes only a few weeks before the General Data Protection Regulation (GDPR) will come into force in Europe. It is a law designed to give social media users the choice of allowing digital platforms to use their personal data in order to receive accurate ads.
Facebook is specifically revising its Partner Categories program that has been effective for the last five years and allowed advertisers to use data obtained from third parties in order to send ads to the relevant audience.
Facebook described the program as:
With Partner Categories, you ...