Thursday, March 28

Tag: Theatre on Demand

Now Watch Movie On Your Demand At PVR Cinemas
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Now Watch Movie On Your Demand At PVR Cinemas

Multiplex chain operator PVR unveiled its theatre-on-demand service ‘Vkaao’ and plans to add 100 screens by the end of next fiscal across the country. “We plan to add 30 more screens by end of this financial year and another 70-80 screens in the next fiscal. Half of these new screens will come in the existing cities where we operate and half will be in new cities,” PVR joint managing director Sanjeev Kumar Bijli said. PVR operates 562 screens in 122 properties in 48 cities in India. “Vkaao is an online platform that enables consumers to watch any movie of their choice at a theatre. Vkaao is very disruptive and gives control to customers to choose what they want to watch, when and where,” PVR Pictures CEO Kamal Gianchandani said. Mr. Gianchandani said that Vkaao, a part of PVR Pict...